Explore Fake News with ECPR at SXSW 2018
Digital media allows brands to speak directly to an audience without the filter of traditional media. Unfortunately, these tools also allow for fake news to spread easily. Here at ECPR, we know that it’s time for us to take a hard look at the impact that these issues are having on brand communications. So we’re proposing a panel for SXSW 2018 to do just that.
Fact or Fake: News in the Digital Age
In a time where some Americans are leery of the mainstream media and some brands respond to crises by screaming “fake news,” this panel will explore how digital tools have impacted how brands communicate, who audiences choose to believe, and how brands can use digital media to gain trust and share their message in a crisis.
Our own Elizabeth Christian will serve as the panel moderator and communications expert. We have three additional panelists confirmed to join her:
The communications director for the Mayor of Austin, Jason has also been a Democratic opposition research consultant, author, and a nationally syndicated columnist. As a political consultant, he worked on more than 200 campaigns in 45 states. His clients have included 31 Members of Congress, three Governors, Fortune 500 corporations, the AFL-CIO, and the National Abortion Rights Action League, among many others.
Michael Baselice is President and CEO of Baselice & Associates, Inc., a survey research firm which conducts opinion polling for decision making in politics and public affairs. While Michael specializes in consulting for Republican candidate races, he has extensive experience in corporate and issue/referendum projects throughout the United States. Clients have included current Secretary of Energy and former Texas Governor Rick Perry, Texas Lt. Governor Dan Patrick, past Texas Attorney General Greg Abbott, California Governor Arnold Schwarzenegger, Republican congressional members, and several dozen state senators and house members across the state of Texas and the nation. In 2016, Baselice & Associates joined the Trump campaign where we conducted polling in critical battleground states.
Austin American-Statesman metro columnist Ken Herman began his journalism career in 1975 at The Lufkin Daily News in East Texas. In 1977, he joined The Associated Press in Dallas. He later worked for AP in Harlingen and Austin. Herman was part of the AP’s Capitol staff in Austin from 1979 to 1988, when he became Austin Bureau Chief for The Houston Post. When the Post folded in 1995 (not his fault), Herman joined the American-Statesman as Capitol Bureau Chief. In 2001, after covering George W. Bush’s presidential campaign, Herman went to Washington for a six-month stint as Cox Newspapers White House correspondent. He returned to Austin in June 2001 to resume covering state government and politics. In June 2004, he returned to Washington to cover the Bush re-election campaign. From January 2005 through February 2009 he was Cox Newspapers White House correspondent. Herman served on the board of the White House Correspondents Association.
Vote for this panel using the SXSW PanelPicker. Voting ends on August 25th.
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