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| Projects : Current and
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Click
here for quick-reference listing of some of current and past clients.
projects
current and past client projects
THE FOLLOWING CASE STUDIES ARE REPRESENTATIVE
OF THE SUCCESS ECPR HAS ACHIEVED FOR NUMEROUS CLIENTS
DURING THE AGENCY'S 12-YEAR HISTORY.
CORPORATE
Exelon Nuclear
Exelon Nuclear, based in Warrenville, Ill., operates
the largest nuclear fleet in the nation and the third largest fleet
in the world. Exelon's 10 stations - with 17 reactors - represent
about 20 percent of the U.S. nuclear industry's power capacity.
ECPR was hired in January 2007 by Exelon to spearhead an ongoing
statewide communication effort as the company prepared to file a
Combined Operating License in Victoria County, Texas, with the Nuclear
Regulatory Commission. Activities have included developing a detailed
communications plan that encompasses overall strategy and messaging;
coalition building, advertising and collateral development; community
organizing; state and local media relations; crisis communications,
and event planning.
Time Warner Cable
Time Warner Cable-Austin serves more than 400,000 customers
in the Central Texas and Waco area and is part of Time Warner Cable,
which owns and manages the world's most advanced, best-clustered
cable operations. Elizabeth Christian & Associates worked in close
collaboration with the Austin/Waco division's public affairs staff
in planning and executing all public affairs and community relations
efforts. Projects included government relations and political
action committee membership recruitment and fund-raising, corporate
public relations, major public events, media outreach, and coordination
and community organization sponsorships.
H-E-B
From its beginning as a small grocery store in Kerrville, Texas,
H-E-B has grown to be one of the largest independently owned retailers
in the United States, operating more than 300 stores in Texas and
internationally in Mexico. In 2002, the San Antonio-based company
launched its "Excellence in Education Awards" program to honor outstanding
public school professionals and to thank them for their dedication
and commitment. Elizabeth Christian & Associates was contracted
by H-E-B in 2004, 2005 and 2006 to manage media relations, oversee
video production, coordinate grassroots outreach efforts, and
assist on all aspects of project planning and implementation
for the grocery company's awards.
DMX Music
Recognized as an international design think-tank that creates brand
experiences for commercial environments, DMX uses sight, sound and
science as building blocks. The company's services include full-motion video, music, messages and environmental scents that provide
brand texture for its customers and create integrated, multisensory
environments that drive repeat business. DMX also provides music
for cable television networks worldwide. For over 35 years, DMX's
customers have included prominent industry leaders and represent
some of the most identifiable international brands such as Nike,
Starwood Hotels, 24 Hour Fitness, American Eagle, and many others.
Elizabeth Christian & Associates Public Relations led the development
and implementation of national and international communication strategies
for DMX, including work with local, regional, national and international
general consumer publications, such as print, online and key trade
publications.
Huntsman Chemical
Elizabeth Christian & Associates consulted with Huntsman Austin
Labs on the community, government and media relations components
of Huntsman's Risk Management Program. The firm designed and implemented
a detailed public communications plan for Huntsman that included
media and speech training, preparation of extensive background material
for Huntsman's use in its outreach program, scheduling and preparation
for a series of meetings with elected officials, thought leaders,
environmental groups, neighbors and media representatives, review
of the company's overall public relations strategy, and assistance
with special events and open houses. The outcome was
that a potentially volatile and negative situation was turned into a positive program.
Supportkids
Elizabeth Christian & Associates handled full-service national public
relations services for Supportkids, the nation's largest, most respected,
private child support enforcement company working directly with
families. ECPR coordinated all media relations activities and also
spearheaded the formation of a national coalition of women who support
the right to access to private child support enforcement options
(the National Coalition for Child Support Options).
Star Furniture
Star Furniture is a highly successful upscale furniture store
chain based in Houston. Elizabeth Christian & Associates
handled Austin public relations, as well as some San Antonio
public relations, for Star Furniture. We orchestrated the grand opening events for the
Austin store and coordinated media coverage, including television
and print. The grand opening included an event benefiting
three local charities and was attended by more than 600 Austinites,
including the mayor and other local dignitaries. ECPR also coordinated
and promoted events at Star, including a First Year Anniversary
Gala (benefiting the same local charities), interior design seminars
and other special events, and helped promote the opening of Star's
first store in the San Antonio market.
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21c Museum Hotel
Elizabeth Christian & Associates Public Relations (ECPR)
spearheaded the press launch for the 21c Museum Hotel in Austin.
The project is the second 21c project after the original in Louisville,
Ky. The 21c Museum Hotel will feature
luxury condominiums, a high-end hotel, a world-class contemporary
art collection open free to the public 365 days per year, a landmark
restaurant and artists' lofts. As a result of ECPR's efforts, 21c
received front-page coverage in the Austin American-Statesman and
on Austin broadcast television and radio stations. In addition,
the project was covered in a range of trade publications from such
industries as hospitality, business, commercial real estate, residential
real estate and the arts. Perhaps most exciting was the 21c Museum
Hotel rendering being featured on a New York Times Square jumbotron. ECPR
continues to assist the 21c team with media relations, community
outreach and event planning efforts.
Spicewood Development
Spicewood Development is an Austin-based real estate developer that produces a wide variety of residential products, including garden homes and townhouses. In 2008, Spicewood retained ECPR to assist the company with increasing awareness of their garden home product through a promotional summer concert series called “Viva la Vista.” The company is family-owned and is extremely involved in the community, a trait that manifested itself through Spicewood’s sponsorship of an Austin Habitat for Humanity house.
Pearce Place
Pearce Place is the prototype for NaviGate Homes’ new community model. It will be located at the 89-acre site of the current Deerwood Mobile Home Park in Del Valle, Texas. In April 2008, Elizabeth Christian & Associates spearheaded the announcement of Pearce Place and secured media coverage for the project. ECPR worked with Frameworks Community Development Corporation, Inc. to give current residents of the mobile home park an opportunity to buy a home within Pearce Place. Pearce Place will include shared community spaces, narrow streets, walking paths and small parks. Homes in Pearce Place will be durable, yet affordable, using new construction technologies such as an engineered concrete foundation system and the off-site construction of homes that will be transported and installed at the development site.
1155 Barton Springs
1155 Barton Springs, a luxury midrise building at Barton Springs Road and Dawson Road in Austin, will be a jewel box community
of 24 residences that is certain to become a destination address
for discriminating buyers seeking an active, urbane lifestyle a
mere block from the south shore of Town Lake and its famed hike-and-bike trail. ECPR was retained to handle all media relations and
pre-sales events surrounding the launch of the one-of-a-kind project
in Austin.
Centex Homes
Centex Homes is a national homebuilder with more than 50
years of experience creating communities that are sustainable and
relevant to their inhabitants. Elizabeth Christian & Associates
handled media and community relations for Centex Homes' Central
Texas Division. ECPR secured media coverage
for new and existing Centex communities. ECPR represented a wide variety of Centex
communities in Central Texas.
The Monarch
The Monarch, a 29-story residential project at West Fifth & West Avenue, is ZOM's premiere project in Austin and was among the city's first in the current crop of high-rise downtown condo projects to come to market in 2008. Featuring 305 contemporary residential units and more than 9,500 square feet of street-level retail, the Monarch was designed as an inclusive community, built to accommodate a demographically and economically diverse population, and the residences offer a broad appeal to families, single professionals and empty-nesters. ECPR was proud to have been retained to handle all pre-opening events and media relations activities as the Monarch made the transition from rentals to for-purchase condos and then back to rentals.
T. Stacy & Associates,
Inc.
Austin-based T. Stacy & Associates, Inc. is a major commercial real
estate firm specializing in acquisition, development, leasing, property
management and construction management throughout Texas. Since 1993,
T. Stacy & Associates has been at the forefront of the major resurgence
and growth of downtown Austin. The firm hired Elizabeth Christian
& Associates Public Relations to assist with media relations efforts
surrounding its redevelopment plans for its latest acquisition,
Bank of America Center at Sixth and Congress in Austin, as well as other news
announcements.
Granite Investment
Group
Based in Irvine, California, Granite Investment Group is a unique
team of highly accomplished real industry professionals with more
than 150 years of collective experience in identifying, acquiring,
renovating, operating and creating profitability through selling
income-producing real estate. Granite's success in creating stellar
economic returns from acquired and repositioned income-producing
properties has cumulatively produced more than $400 million in asset
value. Elizabeth Christian & Associates assisted Granite with strategic
planning, message and materials development, and media outreach
for a skilled nursing facility in San Angelo, Texas.
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| Legislative Support and Community Relations
Campaigns |
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Proposed Boardwalk Trail at Lady Bird Lake
The proposed Boardwalk Trail at Lady Bird Lake would extend the hike-and-bike trail around Lady Bird Lake more than one mile from the east side of the Austin American-Statesman building to Lakeshore Park. Currently, pedestrians, runners and bikers are forced to use the Riverside Drive sidewalk over Interstate 35. The hike-and-bike trail around Lady Bird Lake was part of the vision of Lady Bird Johnson and other community leaders who led efforts to beautify the shores of Austin's central city lake. In 2007, the Town Lake Trail Foundation, with private funding, completed the Riverside Boardwalk Investment Study, which provided a comprehensive analysis of the issues and opportunities in closing the 1.2-mile gap in the hike-and-bike trail. In 2008, the Austin City Council appropriated funds for preliminary design, engineering and public involvement for the Boardwalk Trail at Lady Bird Lake. The Parks and Recreation Department and the Public Works Department engaged Jacobs Engineering Group to complete the design. Elizabeth Christian & Associates Public Relations was retained by Jacobs to assist with community outreach and media relations, and coordinated several public open house sessions to ensure that Austinites have a voice in designing Lady Bird Johnson’s vision.
Texas Rail Relocation and Improvement Association
The Texas Rail Relocation and Improvement Association is a statewide coalition of municipal, county and state elected officials, as well as groups and concerned Texans, who are interested in improving transportation throughout the state. Rail Relo NOW! is an initiative of the association aimed at obtaining state funding for relocation and improvement of freight rail lines around Texas. In 2008, the association enlisted Elizabeth Christian & Associates in preparation for the 2009 legislative session. ECPR is working with the group on media outreach, legislative outreach, coalition building, editorial boards, collateral materials, op-ed pieces, Web content, e-newsletters and related projects.
Texas Good Roads Transportation
Association
Texas Good Roads Transportation Association is an association of
business and community leaders who are committed to protecting and
enhancing the Texas highway system. Good Roads enlisted the services
of Elizabeth Christian & Associates during the 77th legislative
session to manage a statewide media campaign about a gas tax under consideration. After a legislative compromise was reached that
provided for a constitutional amendment to be put to the voters
in the fall of 2001, ECPR coordinated extensive public opinion polling,
scripted and coordinated video production, and developed and distributed
complex and extensive press materials. The firm organized editorial
board meetings and other media opportunities across Texas for the
two campaign chairs, Sen. Florence Shapiro and Rep. Clyde Alexander,
and Texas Transportation commissioners. We succeeded in garnering
editorial support in every major newspaper in the state, and the
proposition passed overwhelmingly.
Texas Radiological Society (TRS)
The Texas Radiological Society (TRS), a statewide association for radiologists, contracted with Elizabeth Christian & Associates in 2008 to assist in preparation of materials for the 2009 legislative session. ECPR developed messaging, a brochure, and written and oral presentations that are being used to present the association's positions on various legislative issues. The firm also assisted TRS with coalition development.
Texas Gaming Association
During the 2007 state legislative session, the Texas Gaming Association,
a coalition of private individuals and public gaming companies,
led a legislative campaign to bring destination resort casinos to
Texas. Elizabeth Christian & Associates worked in partnership with
coalition members, lobbyists and the Legislature to develop communication
strategies designed to educate and inform target audiences about
the economic benefits of destination resort casinos. Activities
included message development, editorial boards across the state,
targeted media relations, placement of opinion editorials, preparation
of testimony, witnesses and materials for legislative hearings,
and drafting campaign materials for legislative and external audiences.
The campaign saw great success in bringing the issue to the public
forum in the continuing debate about the expansion of gaming
in Texas.
Texas Cable & Telecommunications
Association
The Texas Cable & Telecommunications Association (TCTA) represents
cable companies throughout Texas, with a primary emphasis on legislative
efforts at the state Capitol. Elizabeth Christian & Associates provided
public relations counsel to TCTA for two legislative sessions, including
media relations, message development, advertising coordination,
grassroots efforts and print materials. ECPR also coordinated two
statewide cable industry conferences/expos for TCTA at the San Antonio
Convention Center.
Texas Landowners' Conservancy
With the Texas Legislature already a month into its 79th
regular session, Elizabeth Christian & Associates Public Relations
was engaged to develop a media strategy for bills supporting private
property rights in Texas. The issue centered on "just compensation"
for taking of property for public uses. Our agency created an image
and Web site for the newly formed group of property owners, orchestrated
a statewide media campaign with special attention to targeted legislative
districts, and placed op-eds statewide, including one authored by
Texas Agriculture Commissioner Susan Combs. In addition, the firm
organized and led editorial board meetings for targeted metropolitan
newspapers in the state. ECPR also prepared testimony for legislative
hearings and drafted rebuttal arguments against the opponents. The
fledgling Texas Landowners' Conservancy drew considerable attention
to its issue.
TRAC (Texas Racing Agri-Industry
Council)
During the 2005 state legislative session, the Texas Racing
Agri-Industry Council (TRAC), a grassroots coalition made up of
individuals and organizations from the Texas horse and greyhound
racing communities, led a campaign to legalize the use of video
lottery terminals (VLTs) at Texas racetracks. Elizabeth Christian
& Associates worked hand-in-hand with coalition members, lobbyists
and the grassroots to develop and direct external communications
for the campaign to "Keep Texas Running." Activities included message
development, editorial boards across the state, targeted media relations,
placement of opinion editorials, preparation of testimony, witnesses
and materials for legislative hearings, and drafting campaign materials
for legislative and external audiences. The campaign saw great success
in generating awareness on the issue of VLTs and the critical role
that the horse industry continues to play in Texas.
Texas Association of
Obstetricians and Gynecologists
The Texas Association of Obstetricians and Gynecologists (TAOG)
is a statewide association of doctors who practice obstetrics. ECPR
worked with the group through three legislative sessions on various
issues. In addition, ECPR coordinated the development of a statewide
coalition of women who are interested in supporting legislative
efforts related to women's health. We published periodic newsletters
and conducted an opinion poll among this group and OB/GYN's statewide
related to medical malpractice. In addition, ECPR coordinated fundraising
and reporting for the TAOG PAC.
TIBH Industries, Inc.
TIBH Industries develops and implements business and marketing initiatives
that provide employment opportunities for individuals with disabilities.
Marketing the products and services of these exceptional Texans,
TIBH serves as the bridge between vocational rehabilitation centers
and the purchasing systems of the state, cities, counties, school
districts and hospital districts. Elizabeth Christian & Associates
provides ongoing marketing, media relations and government relations
support to the organization, including assistance with newsletters,
the annual Products and Services Expo, and legislative activities
at the Texas Capitol.
Texas Department of Public
Safety - Office of Emergency Management
Elizabeth Christian & Associates was hired to coordinate statewide
media relations for the Division of Emergency Management's education
effort on Y2K readiness. Our firm capitalized on this opportunity
to reach out across the state with a calming message of preparedness
and gave the division an enormous amount of visibility. We had regular
contact with more than 600 reporters and editors and garnered news
stories–both print and broadcast–in all corners of the state. Op-ed
pieces prepared by our firm ran in dozens of state newspapers. A
public service campaign we created ran on every major television and news radio station in the state,
accompanied by PSAs in the state's major theater chains.
A two-part poll we commissioned and oversaw tracked Texans' feelings
on Y2K between September and December, showing strong gains in confidence
in the state's readiness and heartening increases in respondents'
preparedness.
Long Center for the Performing
Arts
The Greater Austin Performing Arts Center came to Elizabeth Christian & Associates with a problem: It had tried to get a resolution passed with the Austin City Council that would allow the group to renovate the City of Austin’s Palmer Auditorium into a performing arts center. Unfortunately, the issue had become extremely politicized, and the City Council voted down the resolution. Elizabeth Christian & Associates helped the group completely reinvent itself: Our firm created a new name— ARTS (Austin Revitalizes the Shores) Center Stage—that better captured the energy and excitement of the project. We recruited a diverse team of community chairs. We directed extensive market research and polling, from which we developed a compelling message about the importance of the arts to the entire community. We ran a sophisticated public relations/political campaign that resulted in the successful passage of Propositions 11 and 12 on the November 1998 ballot in Austin. These two propositions allowed the revitalization of Auditorium Shores and the renovation of Palmer Auditorium into a first-class, multivenue performing arts center. The Long Center for the Performing Arts opened in March 2008. Today, Elizabeth Christian & Associates assists the Long Center with media relations strategy.
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The Crossings
Elizabeth Christian & Associates coordinated all media relations
activities for The Crossings, a progressive learning center, meeting
place and wellness spa located in the Texas Hill Country just outside
of Austin. Surrounded by more than 200 acres of the Balcones Canyonlands
Preserve, The Crossings offers individuals, groups and businesses
a sanctuary where they can learn new skills, find inspiration, meet
new people, relax and rejuvenate. The Crossings offers a broad selection
of high-quality workshops and conferences taught by pioneering faculty.
Green building principles guided the design and construction, with
the goal of making a minimal impact on the natural environment and
the greatest impact on human health and well-being.
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St. David's HealthCare
St. David's provides quality,
compassionate care through five comprehensive acute-care hospitals
in Central Texas – St. David's Medical Center, North Austin Medical
Center, South Austin Hospital, Round Rock Medical Center and Georgetown
Hospital, as well as outpatient surgery centers, a rehabilitation
center, a psychiatric facility and occupational health services.
Elizabeth Christian & Associates assists St. David's with the organization's
ongoing communications needs, including media relations, community
outreach, crisis communications and strategic planning.
Harden Healthcare
Harden Healthcare is an Austin-based company with five subsidiaries
that provide a continuum of healthcare services for seniors. Elizabeth
Christian & Associates Public Relations (ECPR) coordinates external
PR and marketing outreach, including advertising, for each of the
Harden companies. In addition to media relations, ECPR develops
brochures, employee and resident/family newsletters and other communications
materials for TRISUN Healthcare, a Harden company that manages skilled
nursing and assisted living facilities throughout the state. We
are also responsible for providing similar services for the other
Harden companies, including Auxi Health, which provides home healthcare
services, Lighthouse Hospice, MBS Rehab and MBS Pharmacy. ECPR originally
worked with Harden to develop its corporate identity and continues
to help plan employee and external communications as well as Web
site development.
CORE Health Care
CORE Health Care (formerly Brown-Karhan Healthcare) is a Dripping
Springs-based company specializing in treatment of individuals with
brain injuries and complex psychiatric disorders. Now in its 20th
year of business, CORE employs more than 120 people and operates
four facilities in Austin and Dripping Springs, offering 52 beds
for those requiring long-term brain injury rehabilitation, post-acute
brain injury rehabilitation, community re-entry and long-term psychiatric
care. Elizabeth Christian & Associates assists CORE in various marketing
communications capacities, ranging from strategic planning and creative
design counsel to media relations, community outreach and business
to business relationship development.
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Texas Access to Justice Commission
The Texas Access to Justice Commission was created by the Supreme Court of Texas to develop and implement policy initiatives designed to expand access to and enhance the quality of justice in civil legal matters for low-income Texans. The Texas Access to Justice Foundation is the primary state-based funding source for the provision of civil legal aid in Texas. Elizabeth Christian & Associates worked with both organizations to help achieve their goals through media outreach, communications planning and legislative initiatives.
Temple Economic Development Corporation (TEDC)
The Temple Economic Development Corporation (TEDC) is the primary conduit between existing businesses and potential companies who might be considering a move to Temple, Texas. In 2007, ECPR was retained to manage all communications and grass-roots media outreach in an effort to increase awareness of the TEDC and to support its business development activities within the national site selector community and to an array of industry sectors.
Downtown Austin Alliance
The Downtown Austin Alliance is a partnership of individuals and
businesses devoted to promoting and maintaining a safe, clean, attractive,
accessible and fun downtown environment, making the area a desirable
destination for Austinites and visitors. Elizabeth Christian & Associates
was retained in 2001 to assist the Alliance with strategic planning,
media relations, community outreach, issues management and other
general marketing-related activities, in addition to the agency's
ongoing membership-related involvement.
Girl Scouts-Lone Star
Council
In 2000, The Girl Scouts-Lone Star Council was embarking on a much-needed
capital campaign when it approached ECPR for representation. The
council was experiencing tremendous growth in membership, and Elizabeth
Christian & Associates created the development materials for this
capital campaign to build more facilities. Materials included a campaign
logo, tagline and case statement. In addition, the Girl Scouts
wanted to emphasize that 21st century Girl Scouts are much more
than cookies and crafts. Through a series of strategic events and
the distribution of op-eds and news releases, ECPR garnered attention
for progressive programs, such as "The Edge" technology program
for girls. Media outreach was intended to communicate that Girl Scouts
offers diverse programs for every girl, everywhere. In 2003, with
a successful capital campaign nearing the end, ECPR helped the
Girl Scouts increase adult and Hispanic recruitment, situate council
leaders as experts for issues relating to girls, and bring attention
to girls in smaller towns within the council who are doing great
things.
KUT-FM 90.5
KUT is Austin's National Public Radio affiliate. The station hired
Elizabeth Christian & Associates to work on the planning and public
announcement of a major programming change for the station. The
project included planning with station management, and developing
and executing a communications strategy for members, underwriters
and the general public before and after the changes. As a
result of our efforts, complaints were considered to be fewer than
anticipated and the changes, overall, were received favorably. KUT
management invited the agency to speak at a National Public Radio
conference later that year to offer advice to other stations considering
similar programming changes.
Phoenix House
Phoenix House is the nation's leading non-profit provider of substance
abuse treatment and prevention services. Founded in 1967, Phoenix
House has treated more than 75,000 young people in need. Phoenix
House serves nearly 5,000 adolescents and adults in residential
and outpatient programs each day in Texas, New York, California,
Florida, New Hampshire, Vermont, Maine and Massachusetts. Elizabeth
Christian & Associates coordinated all public relations efforts
for Phoenix House/Texas, which includes programs in Houston, Dallas
and Austin. In addition, ECPR was instrumental in the community
relations efforts initiated when the Phoenix Academy of Austin expanded to a new campus. Other efforts included media outreach,
community relations, Board development and publishing brochures.
Texas Commission
on Environmental Quality
The Texas Commission on Environmental Quality (TCEQ) is the lead
environmental agency for the state. The TCEQ strives to protect
the state's natural and human resources consistent with sustainable
economic development. Its goals are clean air, clean water and safe
management of waste. Under the Waste Reduction Policy Act of 1991,
the TCEQ initiated the Texas Environmental Excellence Awards (TEEA)
in 1993. Presented every spring, the awards honor the state's most
outstanding waste reduction and pollution prevention projects. Elizabeth
Christian & Associates directed all aspects of project
planning and implementation including media relations, event coordination
and video production for the 2002 and 2003 TEEA. The awards received
international, national and statewide media coverage and were mentioned
in more than 10 Texas markets.
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E3 Alliance
The E3 Alliance was formed as a collaborative effort of the
Austin Community College, the Austin Area Research Organization,
the University of Texas and others to initiate a regional effort
to increase global competitiveness, economic vitality and overall
quality of life in Central Texas by aligning education systems.
Elizabeth Christian & Associates was responsible for managing and
implementing the organization's initial communication and community
outreach activities, ranging from an editorial board visit with
the Austin American-Statesman to a thought leader summit attended
by more than 100 education, business, religion and community leaders.
Concordia University
Texas
Concordia University Texas is an award-winning institution of higher
education located in Austin, with satellite campuses in Fort Worth,
Houston, San Antonio and Fredericksburg. After 80 years at its only
location, Concordia moved in 2008 from the 23-acre campus
in central Austin to a roughly 400-acre property in northwest Austin.
The university retained Elizabeth Christian & Associates to manage
media relations, with a particular focus on milestones related to
the relocation. In addition, Elizabeth Christian & Associates provides
assistance with the university's marketing, community relations
and branding efforts.
Scottish Rite Learning
Center of Austin, Inc.
The Scottish Rite Learning Center is a nonprofit organization that
serves Central Texas children affected by dyslexia as well as their
families. It offers a two-year tutoring program and also provides
professional development for area educators as a nationally accredited
teacher-training institute to help them better serve students with
reading disabilities, specifically dyslexia. The center had been
changing children's lives since 1989. Elizabeth Christian & Associates
was hired to institute and expand public awareness of the center
through press releases, opinion editorials, media outreach, newsletters
and Web site content as well as comprehensive assistance with the
kickoff of a capital campaign.
Texas Association for
the Gifted and Talented
Elizabeth Christian & Associates worked closely with this advocacy
group, with more than 10,000 educators, parents and other advocates
for gifted students in Texas. Our projects included media relations/publicity,
focusing on television interviews, newspaper feature stories, editorials
and opinion editorials; legislative coalition building; coordination
of a gifted/talented education day at the Texas Capitol; development
of a communications strategy; and publishing membership and conference
brochures, as well as the annual report. A particular focus was
on working with TAGT members and the legislature in identifying
and serving more low-income and minority gifted students.
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Ballet Austin
From 1999 to 2003, Elizabeth Christian & Associates was responsible
for all television, radio, Web and print media coverage surrounding
Ballet Austin's announcements, activities and productions, including
productions that have traveled to key cities such as New York,
Washington, D.C., and Paris. In addition, Elizabeth Christian & Associates'
efforts resulted in significant coverage for Ballet Austin
over the years, including the selection of Stephen Mills as artistic
director and the purchase of a downtown Austin building to create
a new "dance education center." ECPR recently teamed with Ballet
Austin again and coordinated all media relations and outreach for
the world premiere of Light/The Holocaust & Humanity Project,
a collaboration with the Holocaust Museum in Houston, the JCAA and
scholars from the College of Education at the University of Texas
at Austin. The work used Stephen Mills' innovative approach
to movement to reflect upon human resilience and transcendence.
Cirque Du Soleil, ALEGRĶA
and VAREKAI
Cirque du Soleil presented the 2003 North American Tour of ALEGRĶA
under its Grand Chapiteau for the first time ever in Austin. Elizabeth Christian & Associates was privileged to work with
the phenomenal cast and crew to promote Cirque's stop in Austin.
During its visit in Austin, ECPR directed Cirque du Soleil's media
relations, marketing-related activities and event planning along
with securing a State of Texas resolution proclaiming April 30,
2003, as "Cirque du Soleil Day" in Texas. During its run in Austin,
the show had more than 90 percent occupancy, was featured on every
local news channel and had more than 100 mentions by Central Texas
media. ALEGRĶA received the 2003 Austin Critics Table Award
for "Outstanding Touring Theatrical Show." ECPR also promoted VAREKAI
in 2005, for which the firm won a Platinum Award from the national
MarCom association. ECPR directed media relations efforts, marketing-related
activities and event planning.
Liverpool Institute for
Performing Arts (LIPA)
ECPR handled all media relations and public outreach for the Austin
auditions for the Liverpool Institute for Performing Arts (LIPA).
LIPA was founded by former Beatle Paul McCartney and Mark Featherstone-Witty.
The public relations efforts included nationwide outreach to media
and prospective students. LIPA is located in Liverpool, England,
in a restored historic building where McCartney attended primary
school. The institute attracts students from throughout the world.
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