Why Use a Boutique PR Agency?

….and, by the way, just what is a boutique PR agency?

The public relations industry in the United States is increasingly dominated by several large national and multinational firms, companies that have spent years buying up smaller PR businesses in cities across the country. These giant firms say their national reach and synergies are good for clients.

Well, at Elizabeth Christian Public Relations, we beg to differ.

Although some campaigns may need the manpower of a thousand-person PR agency based in New York or Paris, our clients have long found that a 17-person, Austin-born, Austin-bred firm that has operated for two decades in our hometown is what does the trick.

Does that make us a boutique agency? We suppose it does, in all the best meanings of the word. When you engage Elizabeth Christian Public Relations, you work with senior staff, including founder and president Elizabeth Christian. Clients are never shuffled off to the junior staff of a distant outpost. We don’t have any “distant outposts,” come to think of it.

ECPR treats every client and every campaign as top priority. We’ve had numerous clients over the years tease us that we must not have any other clients because we handle their accounts so spectacularly.

Does this mean we only handle Austin projects? Far from it. Many of our clients have issues throughout Texas and across the nation. We routinely work in all of Texas’ media markets (which include four of the country’s 15 largest cities), and we also manage national accounts with issues in communities ranging from Washington, D.C., to Los Angeles, from Chicago to the Rio Grande Valley of Texas.

So if you want a boutique public relations agency—a PR firm that is locally owned but that has national reach and repute—you want Elizabeth Christian Public Relations.