Over the last decade, digital tools have become increasingly important in a company’s public relations strategy. Digital media, including social media platforms and websites, allow companies to interact directly with the public without the filter of a news station or reporter. At ECPR, we work with clients on their digital presence, including content development and execution across digital platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, websites and blogs.
By utilizing our expertise in media relations, we show clients how digital media fits into their larger marketing and communications strategy and works alongside paid media and earned media.
Our digital media capabilities include conducting digital audits, developing strategy and content, campaign execution, crisis management, community management and reporting and analytics.
Managed effectively, digital media provides an opportunity to build your brand and your business. At ECPR, we help companies of all sizes optimize their digital efforts so that they can measure the return on their investment and connect directly to their audience online.