Chief Operating Officer
Kristin Marcum is a communications strategist with more than 15 years of experience in media relations, public affairs, crisis communications and special event management. Marcum services a variety of high-profile clients including St. David’s HealthCare—involving more than 110 sites across Central Texas—Texas Mutual Insurance Company—the state’s leading provider of workers’ compensation insurance—Las Palmas Del Sol Healthcare, SouthWest Water Company and Concordia University Texas, among others.
In addition to managing ongoing partnerships with numerous clients, Marcum has overseen successful media campaigns for a number of short-term projects and announcements, including the LBJ Presidential Library’s Civil Rights Summit in 2014.
Marcum has orchestrated a number of special events for the firm including the VIP opening of the St. David’s Women’s Center of Texas in 2009 and the St. David’s Children’s Hospital in 2014; the launch of Time Warner Cable’s 24-hour news station, News 8 Austin; the VIP and media nights for Barnum’s Kaleidoscape and others. She coordinated the major social events, guest and youth activities, volunteer effort and transportation on behalf of the Lieutenant Governor and Speaker of the House of Texas for the 2001 National Conference of State Legislatures, attended by more than 7,000 people from across the United States.
Marcum joined Elizabeth Christian Public Relations in January, 1999, worked for the firm for three years, and rejoined ECPR in 2003. In the interval between her stints with the firm, Marcum worked in public relations for two of the firm’s clients-KLRU-TV, Public Television for Central Texas, and ACS Inc., a Dallas-based Fortune 500 company. Marcum is a shareholder of Elizabeth Christian Public Relations.
A graduate of Texas State University, Marcum earned a Bachelor of Arts degree in Mass Communication with a public relations major and political science minor. In 2008, she completed specialized communications training related to defamation and other crisis communication situations in a Harvard Law School course entitled “Dealing with an Angry Public.”
She is a member of Texas State University’s College of Mass Communication Advisory Council, a member of United Way for Greater Austin’s Women’s Leadership Council and Marketing Committee, a member of the American Heart Association’s Go Red for Women Executive Leadership Team, a Sunday school teacher at St. Michael’s Episcopal Church, the secretary of the PTA at Hill Elementary School, a volunteer fundraiser for the Austin City Ballet, an Austin Area Research Organization McBee Fellow and a 2016 AU40 finalist.