The Children’s Hospital Association of Texas (CHAT), headquartered in Austin, is a nonprofit association whose mission is to advance children’s health and well-being by advocating for policies and funding that promote children’s access to high-quality, comprehensive health care. CHAT represents eight not-for-profit hospitals across the state.
ECPR has worked with CHAT over the course of several legislative sessions. Our work has focused on legislative and media outreach; event planning (including legislative lunch and learns, lobby days, etc.); development of strategic collateral, such as policy handouts and other materials; media relations, and social media. These efforts have resulted in coverage running throughout the state, including feature stories, op-eds and letters to the editor.
In 2016, CHAT engaged ECPR to refresh the association’s logo and retool the website in preparation for the 85th session of the Texas Legislature.
CHAT needed a fresh and evocative logo, as well as a website that showcased its important work. The design elements had to work in harmony to appeal to multiple audiences, including parents and child advocates, as well as physicians, hospital administrators and legislators, many of whom depend heavily on the CHAT website for important information about issues related to children’s health care. The site had to function as a portal where physicians and hospital administrators could share information and best practices, as well as a source of vital information for parents and families seeking resources for their children.
ECPR guided CHAT through an extensive design and content development phase, where strategies were tested and refined for messaging, graphics and image placement, as well as website traffic flow and user engagement. A compelling video was also developed and is highlighted on the homepage of the website.
This process resulted in a vibrant new logo, the focal point for an engaging, interactive website serving the multiple audiences who look to CHAT for information and guidance.