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Texans for Saving our Hunting Heritage

OVERVIEW

Texans For Saving Our Hunting Heritage was formed in 2014 to expose unethical practices in the deer breeding industry. The group retained ECPR to organize the effort, with activities including development of a brand identity, coalition building, message development, community outreach, media relations, digital strategy and video production.

CASE STUDY

ECPR began by organizing this group of people, developing a name—Texans For Saving Our Hunting Heritage—and brand guidelines, and a steering committee of respected experts.

We announced the organization via a statewide media campaign and launched the group’s Facebook page as a forum for discussion and a vehicle for information dissemination. Through strategic posting and engagement, as well as paid Facebook marketing, ECPR grew Facebook membership to almost 20,000 members.

As a result of these efforts, Texans For Saving Our Hunting Heritage achieved a number of its goals, including:

  • Educating the public about the very negative practice of deer breeding.
  • Supporting the state as it continued to work on a manageable solution to a potential health crisis for deer and other animals in Texas.
  • Defending against legislation that would be harmful to fair hunting.

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