Texas Mutual Insurance Company is the state’s leading provider of worker’s compensation insurance, with approximately 37 percent of the market. We work closely with Texas Mutual leadership on a broad range of services provided across the state, including full-service event planning, media relations and video production.
Texas Mutual is on a mission to make Texas a safer, more productive place to work and ECPR works with the company to promote a message of workplace safety using several communication tools, including video.
Although Texas Mutual works closely with policyholders to create accident-free workplaces, sometimes the unthinkable happens. When an employee is injured on the job, Texas Mutual supports him or her every step of the way on the road to recovery.
A story of an injured worker who has returned to a productive life and meaningful work can be a powerful tool, motivating today’s employees to take safety very seriously.
Texas Mutual hired ECPR to shoot and edit a series of four videos sharing the stories of recovered workers, and how Texas Mutual positively impacted their recoveries.
Over the course of this project, ECPR’s video team has traveled to El Paso, San Antonio, Garland and Hemphill, Texas, as well as to Grand Rapids, Michigan, to facilitate on-camera interviews with recovered workers. Our team has captured b-roll of these inspiring men in their home environments. We also conducted interviews with others who made these recoveries possible, from Texas Mutual claims adjusters to employers and family members. Finally, we developed storylines, edited footage and incorporated graphics and music.
The end products were compelling videos that have been viewed thousands of times and have contributed to an increase in Texas Mutual’s digital reach. The client tells us these videos are making a difference in creating safer Texas workplaces.