Virtually impeccable: Best practices, creative approaches helped us hire up

April 21, 2021

What a different experience it is to interview people virtually! You don’t get to shake their hand to gauge that telltale sign of confidence. You …


The improbable goals mean the most

April 20, 2021

April 17, 2021, was a day many in the Austin community had been waiting on for years. It’s a day I knew would happen and …


Three big communication lessons from 2020

December 17, 2020

This past year—the 25th for ECPR—has taught the world myriad lessons about life, information, community, business and ourselves. The pandemic broke a lot of things …


Looking back, looking forward

April 17, 2020

By Meg Meo When my retirement was announced earlier this year, little did I know how our world would change by now. COVID-19 has turned …


Social togetherness: Four ways to put your social media to work

March 25, 2020

In a time of rapid change and uncertainty, people gather information any way they can. And, in an era when social media rules, your customers …


We’re adapting. It’s how we connect.

March 25, 2020

This is undoubtedly a moment unlike we’ve ever seen. That said, we’ve weathered other big challenges alongside the Texas business community, and we will come …


Nonprofits are selfless and should remember to tell their story

August 15, 2019

National Nonprofit Day is August 17, a time to recognize not only the nonprofit primary altruistic goals (research, aid, service) but also acknowledge the positive impact on our communities.


Humor and joy play a key role in PR culture

July 25, 2019

Embracing humor and joy in the workplace will make you a happier person, and perhaps you’ll live longer.


Social media can be the best tool you have in a crisis

July 8, 2019

The next time a crisis strikes, it might seem like the safe solution is to stay quiet or say as little as possible. But social media never sleeps.


Social media is the new form of customer service

July 1, 2019

“Let’s be careful on social media. We don’t want our customers getting in the habit of expecting a response.” Read that last sentence again. “We …