When the JW Marriott Austin opened in 2015, it was the largest JW Marriott in the country. Elizabeth Christian Public Relations played a pivotal role in creating excitement about the project before its grand opening. In 2012, ECPR planned and executed a number of major initiatives to spread awareness among key audiences, which included a highly successful groundbreaking party and press conference, ongoing media outreach, social media, and local introductions to tastemakers and influencers. Media coverage included local, regional, national and international outlets.
Learn more about how we managed event-related activities on behalf of the JW Marriott Austin, including planning a memorable grand opening.