Orangetheory Fitness, a popular group fitness concept that uses 60-minute classes broken into intervals of high-energy training, had proven itself in other parts of the country and around the state. However, Orangetheory knew it needed a local expert to successfully integrate into the Austin market. The fitness company turned to ECPR for a full-service public relations campaign that included media relations, community outreach and partnerships, as well as social media. ECPR helped Orangetheory open more than 20 locations, find meaningful partner opportunities in the community and build a trusted reputation as fitness experts in the Central Texas.

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