Samsung Austin Semiconductor is owned by Samsung Electronics and is the company’s only semiconductor manufacturing plant located outside of South Korea. Elizabeth Christian Public Relations was retained by Samsung in 2010 to manage the company’s announcement of a $1-million gift to the United Way Capital Area to commemorate the company’s $3.6-billion expansion in Austin. ECPR managed all media and logistics of the announcement—which included company and community leaders, ranging from Austin Mayor Lee Leffingwell to Texas Governor Rick Perry. Following the announcement, ECPR continued to manage proactive and reactive media on a local and national level for Samsung Austin Semiconductor.

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