Starmark Animal Behavior Center teaches pet owners how to better communicate with their dogs through personalized training. ECPR has been there since the company’s grand opening in 1995, when it was known as Triple Crown Dog Academy. We’ve worked with Starmark on various public relations projects over the years, including national media outreach/publicity and community relations. Most recently, ECPR helped relaunch the new name—Starmark Animal Behavior Center—to create cohesive brand recognition for Starmark’s services and products. A comprehensive PR campaign was key to a successful rollout, including internal and external messaging, media outreach, social media and branding initiatives.