Keeping Your Story Fresh
October 15, 2018
At ECPR, we’ve been lucky to work with a host of clients over the years, including several who have been with us for more than a decade. Part of why we have strong, long-standing relationships with our clients is because we’re constantly working to identify new ways to tell their story. Though it would be easy to simply continue telling the same stories over and over, a good public relations and outreach strategy involves adaptability and innovation.
As an example, in working with St. David’s HealthCare for more than a dozen years, there’s never been a shortage of new opportunities, programs and ideas. To keep things fresh, we depend on our ability to draw comparisons between stories featured in the news and individuals that St. David’s has served. If a certain illness or contagious disease is in the news, we work to identify a way to connect a St. David’s HealthCare facility to the narrative—whether it be a compelling patient story, a related breakthrough in technology or a doctor who’s an expert in that disease. The world of healthcare is constantly changing. Our job is to make sure people are aware of the outstanding work occurring each day at St. David’s.
We recently had the opportunity to help foster a unique meeting between a St. David’s HealthCare patient and his bone marrow donor in front of 100,000 football fans at a University of Texas home game. As the official healthcare sponsor of UT Athletics, St. David’s HealthCare had the ability to do a half-time presentation at the game. And as the only healthcare system to offer a blood cancer program in Austin, this was an ideal opportunity for the healthcare system to create awareness of the need for bone marrow donors and to highlight its exceptional program. ECPR was involved of every aspect of this special event, from planning and coordinating logistics with the patient, donor and Be The Match; to producing a video for the stadium jumbotron; developing a digital media plan and securing traditional media coverage.
Texas Mutual Insurance Company is another established client of ECPR. Over the years, we’ve supported the company’s growth and helped shape unique narratives. We work with our client to determine the most compelling stories and then develop a plan to share those stories with the company’s many key audiences.
With an eye toward innovation, we’ve worked with Texas Mutual to create several videos showcasing the importance of being a Texas Mutual policyholder for an employee injured on the job. Profiling injured workers and their employers across several industries, we’ve told several effective stories that highlight the work Texas Mutual does for policyholders and the mission at the organization’s core—helping injured workers get back on their feet.
While consistency and a standard of expectations are helpful to the success of a company or organization, we believe in the necessity of regular adjustment and innovation in a communications plan. We’re proud to work with clients to “freshen up” their stories while showcasing the organization’s missions and values. So, if you’ve noticed that your organization seems to be telling the same story over and over again, it might be time to have some new eyes take a fresh look to generate new ideas. Contact us––we can help.