Increased visibility for nonprofits is essential for fundraising
September 3, 2015
At ECPR, we are proud to serve a wide range of clients, from high tech to health care to nonprofits. I am honored to work with United Way for Greater Austin (UWATX) and to support its efforts to provide resources and opportunities for low-income children and families in our community.
Austin nonprofits make our city a better place to live, yet sometimes their work goes unnoticed. Many nonprofits are unable to allocate a significant amount of their budgets and/or dedicate staff members to their communication efforts. However, public relations should be a key component in any nonprofit’s strategic plan.
There is a term in the nonprofit sector known as “brandraising”—developing a clear, consistent identity and communications system that supports increasing visibility and raising money.
Increasing a nonprofit’s visibility through earned media, marketing and digital platforms plays a significant role in generating donors, recruiting more volunteers and growing awareness within the community.
UWATX is a great example of an organization that successfully implements a “brandraising” approach to building and sustaining relationships with volunteers, donors and stakeholders.
Here is just a small sample of recent stories about UWATX’s positive impact on our community:
Teen’s Journey from Border to Burn Ward Continues with Career Start
Austin American-Statesman, July 6, 2015
Students Explore STEM Concepts During Museum on Wheels Stop
Time Warner Cable News, July 22, 2015
Volunteers Ready Webb Middle School for Students
KXAN, Aug. 20, 2015
Senior Account Executive