Over the past two decades, we have counseled clients on a number of notable crisis situations.
Our recommendation is always that a client’s response to a crisis should be guided by their overall company values and handled with honesty and transparency. Specifically, everyone involved should be treated with integrity and all messaging should reflect the company’s mission.
Whenever possible, the quick and candid release of information is in the best interest of the company and the community. As a result, we work closely with senior management during a crisis to rapidly develop and implement a crisis communications response while ensuring message delivery, preserving brand equity and maintaining public confidence.
Our crisis communications capabilities include media training, proactive crisis communications plan development, the creation of all communication materials, on-site crisis communication management and spokesperson duties.
We have extensive experience handling sensitive projects and often sign confidentiality agreements. We handle each client’s communication needs with the utmost discretion.
While nobody looks forward to facing a crisis, we all know they happen. At ECPR, we help our clients weather the toughest situations while maintaining the values they hold dear in the process.
In Action
Nuclear energy is one of the most productive but least understood generators of electricity in the world. When Exelon Nuclear decided to explore building a plant on the Texas coast, it engaged ECPR to work with statewide media and with the neighboring communities to help make the case for the multibillion-dollar project.
