Tips for Building an Effective Media List

September 14, 2015

When spreading client news, it’s critical to proactively create a well-planned media list. Assembling a media list may seem time consuming, but it can be …


Is Media Training Necessary? ECPR Says Yes!

July 2, 2015

Every time I take part in conducting media training for a client, I face the questions, “is this really necessary?” and “do we actually have …


LinkedIn Tips for PR Professionals

August 13, 2014

Public relations professionals are no strangers to social media channels. As strategic communicators, most PR practitioners frequently tweet, pin and post on Facebook, Twitter and …


Pitch Perfect: Five Tips for Pitching the Media

July 30, 2014

As public relations professionals, we are constantly pitching story ideas, press releases and events to the media. A “pitch” is an overview of your client’s …


The Top Five Meeting Etiquette Rules for Public Relations Professionals

July 7, 2014

Whether you work for a public relations agency or a tech startup, meetings are sure to appear on your weekly calendar. True, they can sometimes feel unnecessary …


PR Tips: How to Best Track Client Coverage

June 16, 2014

Critical Mention, HootSuite, TweetReach, LexisNexis … and the list goes on. Each of these brand names, along with many others, play a crucial role in …


How to Hire a PR Agency: Questions to Ask a PR Firm Before Moving Forward

June 3, 2014

On May 30, our president Elizabeth Christian participated in the Austin Chamber of Commerce’s “Business Boost Camp” — a series of lunch boot camps covering …