Video is increasingly how people quickly learn about a brand, judge their level of excellence and form lasting opinions. In fact, video now accounts for 74 percent of all internet traffic. It’s time for your leadership and communications teams to think about investing in the highest caliber of video when communicating to customers, building awareness or even speaking to your own employees. There are a variety of ways video can be an effective part of reaching your goals.
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This is very similar to what you might see on the evening news. This type of video can be easily shared on your website or other digital channels. As with any news story, this can be breaking news coverage or a feature.
Robotic Surgery at St. David's South Austin Medical Center
Inside JW Marriott, Downtown Austin
Holiday Season at Las Palmas Del Sol Healthcare
With the longer length of these videos, there is time to really tell a story. These are aimed primarily at usage on a website or direct distribution to a target audience (employees, customers, targeted potential customers, etc.).
First allogeneic bone marrow transplant patient in Austin
Texas Mutual Insurance Company: Ronnie’s remarkable story
Texas Access to Justice: Providing Legal Aid for Veterans
These are beautiful videos, often without words. These videos use powerful music and/or animated graphics to tell a story and convey a message. These are aimed primarily at usage on a website or direct distribution to a target audience (employees, customers, targeted potential customers, etc.). They will likely not be used by the news media.
Orangetheory Fitness Hype Video
St. David’s HealthCare Honors Nurses Week
St. David’s HealthCare Supports The Long Center
This style video features the subject looking straight into the camera, often reading from a teleprompter. A blog could showcase an opinion, new product or service. These are aimed primarily at usage on a website or social media channel.
ECPR: We Know Video. We Know News.
ECPR: We Know Planning.
Mid Year Report with our Video Strategist
These are similar in style to a blog–with the subject looking at or near the camera, often reading from a teleprompter. These videos are typically a little longer than a vlog and include b-roll in addition to the person speaking. These videos are aimed at usage on the website or social media channel. These can also be ideal for broadcasting in an internal location, such as an office, lobby or waiting room. They will likely not be used by news media.
Insights from St. David's HealthCare
St. David's HealthCare Recognizes American Heart Month
St. David's HealthCare Newsletter, December 2016
These are TV ad-style videos, usable on websites and social media. They will likely not be used by news media.
Concordia University Mission
Texas Mutual Insurance Company
St. David’s HealthCare
This type of video is designed to complement one’s written website biography material. This video shares one’s experience, but also conveys personality.
Dr. Marquez Profile Video
Dr. Lainez Profile Video
Dr. Ganta Profile Video